Worked examples / Customers: sign-up, checkout and fees
Checks at a checkout
Two checks before an order goes through. 5,000 orders a month, 2% of them fraudulent. On these figures both checks pay for themselves.
Every step pays for itself
It costs $9,716 a month and gets back $21,000.
It costs$9,716a month
It gets back$21,000what it stops, and any fee
- Of the 278 orders it screens out each month, 194 are honest orders: 69.8% of everyone screened out.
- Still getting through: 16 of the 100 fraudulent orders.
- It costs the people going through it 196.8 hours a month, 8 of them from people who do not get through.
Put in your own numbers
This is a worked example with illustrative figures, not data about any real person or company. Change any of them in the calculator and the answer changes with them.
How this answer was worked out
| Step 1 | costs $4,910, gets back $15,000: +$10,090 |
| Step 2 | costs $4,806, gets back $6,000: +$1,194 |
Every formula is written out on the formulas page.
What the calculator asks you
- How many steps, and how many people arrive
- What each wanted person is worth, and the share each step turns away
- The share it is meant to stop, what each costs, and the share each step stops
- What a step costs the people going through it
- Any fee paid by those who get through
Open the calculator
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