Cut marketing

The saving holds, narrowly

The saving holds by $71,250, with 76.3% of it taken up by costs.

• On paper it is worth $300,000 over 3 years.
• What it costs comes to $228,750: every $1 of saving costs $0.76.

This is a worked example with illustrative figures, not data about any real person or company. Change any of them in the calculator and the answer changes with them.

How this answer was worked out

Every formula is written out on the formulas page.

What the calculator asks you

• The expected saving each year
• The one-time cost of making the change
• What the thing being changed was earning
• How much of it is affected, and how much of that was truly spare
• Which parts of the business rely on it
• The chance of having to undo it

Related

• Cut the sales teamWorked example
• Close a locationWorked example
• The cost of savingThe calculator this example comes from
• Before you decideA checklist of what is worth checking first